Exeter, NH — May 15, 2020— Ann Wicander, who represents the 5th generation of her family in the cork industry, is celebrating 30 years with WE Cork this today.
Her beginnings with the family company were not the easiest. After graduating from the University, Wicander’s father asked if she would be interested in going to California. The purpose was to explore the sound control market for their new WECU Soundless products. They were doing extremely well in the new condo market in the late ’70s, early ’80s in Florida. His package included $50/day for food, hotel and car; compensation was 100% commission. After eight weeks, two sales, much rejection, no income, she left the company. Three years later, she negotiated a more industry-competitive package and joined the company.
The Journey to become President of WE Cork
Her journey to becoming president of WE Cork was marked by many market challenges in the economy and market conditions with respect to personnel. She initially started in sales, then marketing manager before her father split the sales territories. She was elevated to the position of president of the Western division in 1995 and in 1998 took the reins as president of the entire company.
Cork Product Expansion
As president, Wicander has helped WE Cork expand within the flooring industry. With a shifted focus toward the flooring division, she has headed numerous cork product launches. “When I first entered the industry, the majority of our business was cork underlayment and other products outside of the flooring industry. I have since been very focused on the flooring segment and have incorporated new technologies in developing our collections”. Wicander’s shift in focus toward the flooring segment has not stopped WE Cork from working with cork underlayment. It is still a big part of their business.
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