Flooring Dealers

Cork Creates New Opportunities for Flooring Dealers

Flooring dealers must meet the demands of homeowners and business owners alike, and every customer that walks through the door is unique. Sometimes customers know what they are looking for, and other times they seek your recommendations. The natural beauty and benefits of cork flooring makes it the best choice for a segment of your customers, whether they initially realize it or not. For more on the target audience, see who we've identified under Residential Lifestyles in main navigation above.

Understanding the available flooring options and being able to articulate which will best meet their needs is pivotal for earning their trust and business. Accordingly, educating your customers on cork flooring benefits is key, as noted in the Floor Covering News article on Top 5 Merchandising Tips. Your customers will love cork flooring because it is:

  • Sustainable
  • Healthy
  • Acoustic
  • Insulating
  • Comfortable

Our Benefits of Cork page elaborates on how this translates to better flooring, and what the unique physical properties are that produce it's benefits.

Why Become a WECORK Dealer?

Offering WECORK flooring sets you apart from you competition. WECORK flooring dealers are connected with a family that’s been in the cork industry for six generations. You’ll gain access to a portfolio of high quality cork flooring, underlayment, and wall coverings from an established and trusted industry name. Our cork is produced mostly in Portugal, and entirely in the Mediterranean region, where the world’s best quality cork is grown.

Key Resources we provide for our dealers include:

  • Displaying dealer program - generates business and savings for your store (see details under advantages below).
  • Flooring visualizer - creates engagement with clients throughout the sales cycle - add to your website for FREE (see details at bottom of page).
  • Product Knowledge Training - offered monthly or as needed for your team.

How to Get Started as a WECORK Dealer

To become a WECORK dealer, complete our Account Setup form.

While completing the form, you'll indicate if you would like to order a display, making you a Displaying Dealer. We highly recommend this, based on the advantages outlined below. Our new display rack comes with 12”x18” samples (12”x16” for Serenity) of most colors across our floating floor collections, and is an excellent way for your customers to visualize their future cork flooring. The low cost of only $374 + shipping will be easily recouped by the shipping discounts you’ll receive going forward!

Advantages of Being a Displaying Dealer

WECORK dealers who have our display rack in their stores also receive exclusive benefits impacting their bottom-line and business growth, as they will:

  1. Get Referrals
    WECORK can recommend you when customers from your area call in looking for a store to purchase from.
  2. Receive Web Leads from our Store Locator
    Your company name, address, phone number, directions and website url are on your profile in our Store Locator so customers can contact you directly. The link to your website can increase traffic to your website and also help your Search Engine Optimization (SEO).
  3. Save with Fixed Flat Rate Shipping
    Enjoy significant savings with discounted flat rates on cork flooring orders! (Flooring orders with underlayment also qualify; underlayment only orders are F.O.B.)
  4. Be Set Up for Success in Selling Cork
    Customers looking for interesting flooring options will be able to discover cork in your showroom. Having the ability to see and feel cork can make all the difference when making the sale!

Note for Existing WECORK Dealers

If you already have an account with WECORK but are ordering a display now for the first time:

Order only box 1 & box 2 if you already have the samples. Otherwise order all three items:

  • $299 - Display w/o Samples - Box 1
  • $0 - Display w/o Samples - Box 2
  • $75 - Display Samples - 12x18

Shipping is an additional cost.

EXISTING DEALERS ORDER DISPLAY HERE

WECORK Display 2025
Add Our Flooring Visualizer to Your Website for FREE

WECORK has launched our new flooring visualizer on our website! That’s great news for us, but what’s really exciting news for you as a flooring dealer is that you can add the visualizer to your own website absolutely FREE! This allows you to:

  1. Add value as a brand for your customers.
  2. Deliver a more modern, enhanced experience.
  3. Keep your clients where you want them – on your site.
Flooring Visualizer

WECORK encourages all of our flooring dealers to add the visualizer today. It’s a quick, easy process that takes less than 5 minutes. Simply click the link below and fill out the short form, and technology provider Roomvo will help you form there. If you already have the Roomvo visualizer, click the same link below, then login to your Roomvo account to add WECORK to your list of vendors.

ADD FREE VISUALIZER NOW

Tools for Flooring Dealers